Sudheer Perla, in his role as Managing Director for Tabreed Asia and Country Manager for India, spearheads the joint venture between Tabreed and IFC, driving the company's foray into India and the broader South East Asia Region. His primary focus revolves around Market Creation, Innovation, and Business Localisation to scale Cooling As A Service and district cooling adoption in these dynamic regions. Sudheer's tenure with Tabreed dates back to 2009, where he has served in various capacities in the UAE. Integral to Tabreed’s core management team, Sudheer actively engages with initiatives by UNEP, Cool Coalition, and serves on the Executive Council for the Alliance for Energy Efficient Economy (AEEE). Before Tabreed, Sudheer accrued diverse experience in financial analysis, investment banking, and audit and assurance services with notable entities such as Chescor Capital, Infosys Technologies, KM Bullion Trading, and PriceWaterhouse Coopers (PwC).